Academic background

Master degree in Political Sciences, National Economy and History at Åbo Akademi in Turku, Finland

Professional path and profile

Risto Hemming has worked more than 30 years in the Travel & Tourism Industry, of which nearly 7 years have been related to travel and tourism consulting.  His professional path includes the following miles stones.

Senior Consultant at mms scandinavia.

Founding Partner and Acting Chairman of proNord GmbH Promotion & Marketing in Heidelberg in Germany.

Founder , Owner and Acting Chairman of Terra Nord Business Development Oy in Helsinki in Finland.

Director  of the Finnish Tourist Boards Result Group Europe in Frankfurt in Germany. Responsible for all Finnish FTBs offices in Europe outside Scandinavia

Director for Germany for the Finnish Tourist Board

Marketing Director of the Finnish Tourist Board in Helsinki

Director of the Finnish Tourist Board’s Stockholm office

Director of the Finnish Tourist Board’s Oslo office

Specialities

Marketing of Finnish and Swedish  travel destination in Europe

Marketing of European destinations and travel products in Sweden

Relevant accomplishments

Conceptualizer, initiator or project leader for more 30 major marketing projects in Scandinavia, Europe and the Baltics.

Product development and promotion for Northern Sweden in Germany (charter flights from Germany to Sweden)

Marketing of the Italian Region of Emilia Romagna in Scandinavia

Marketing of Slovenia in Scandinavia

Launching of the international road (E-67) connecting Helsinki and Warzaw as a touristic route called Via Baltica

The Snowball prroject: commercialization of the Finnish snow-travel products Scandinavia, Germany, Be-Ne-Lux and Italy ( finding the  distribution channels  and promotion)

Club Nord 

Scandinavia Today. Joint Scandinavian cultural tourism marketing campaign in Japan