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Matti Metsälampi
Senior consultant at mms scandinavia
Finnish
Academic background | |
1980 | Master of Political Sciences: National Economy, Statistics, Political History, Mathematics at the University of Finland |
Professional path and profile | |
M. Metsälampi has worked nearly 18 years in the Travel Tourism Industry of which nearly 7 years have been related to travel and tourism consulting. His professional path includes the following milestones: | |
1999-to date | Senior Consultant in mms scandinavia |
1996-1999 | Partner and member of board of proNord GmbH Promotion & Marketing in Heidelberg in Germany |
1991-1996 | Marketing Director of the Finnish Board’s Result Group Europe in Germany. Responsible for marketing of Finland in Continental Europe + Great Britain. |
1975-1991 | Finnish Tourist Boards offices: Frankfurt (Director of Marketing), Toronto/Canada (Director), Hamburg (Assistant Director), Amsterdam (Marketing Officer), Helsinki (Marketing Officer ) |
Specialities | |
Business development and strategic planning exercises | |
Niche marketing of travel products on several international markets | |
Product development | |
PR, marketing and advertising | |
Educational programs for the travel trade | |
Organisation of study trips for TOs, TAs and the medias | |
Road-shows within Europe | |
Relevant accomplishments | |
Marketing of the Italian region of Emilia Romagna in Finland | |
Marketing of Slovenia in Finland | |
Market research and marketing plan for La Palma in Finland | |
ECCU: European Cross Country Association. Development and structuring the cooperation of leading cross-country ski destination in Europe | |
VIA Finlandia: Development and marketing of a touristic route through western and southern Finland |