Academic background

Post graduate studies in marketing and demand analysis from the Copenhagen School of Economics and Business Administration.

Master Degree and Business Economist (Siviløkonom) from the Copenhagen School of Economics and Business Administration.

Professional path and profile

K. Henning has worked more than 26 years in Travel & Tourism Industry, of which 17 years have been related to travel and tourism consulting. His professional path includes the following milestones

Managing Director of mms scandinavia as. Oslo/Asker in Norway

Managing Director and minority owner of NORTRA Consult as in Oslo (NORTRA Consult = the NTBs consultant organisation)

Marketing Director of the Norwegian Tourist Boards headquarters in Oslo

K.Henning is board member of travel European travel  research system – European Travel Monitor and is coordinating its research activities in the Scandinavian countries.  He is also partner in an European network of consultants (Group of Experts in Tourism/GET) and initiator of a European internet-based travel & tourism  specialized marketing consultant network. Mr. Henning is also a member of World Tourism Organisation’s worldwide Panel of Tourism Experts.

Specialities

Marketing of Scandinavian travel destination in Europe

Marketing of European destinations and travel products in Scandinavia

Market Research both on the consumer and travel trade level in Europe

Relevant accomplishments

Project leader of more than 100 major  international marketing and research projects for destinations and various suppliers of touristic services.

Destination campaign for Scandinavia in Germany for the Scandinavian Tourist Boards

Marketing of the Italian region Emilia Romagna in Scandinavia

City Trip potential analysis in FIN, S and Russia for the Tallinn Tourist Board

A travel investment promotion program for Estonia

Development and implementation of the Norwegian Travel Industry Know-How Tranfser Program  to the Baltic countries

Marketing Plan for Slovenia in Scandinavia

Market research in Scandinavia for a new Portugese 3^rd generation mega resort